MINI Pulls Defy Labels Campaign (#DefyLabels)

MINI Pulls Defy Labels Campaign (#DefyLabels)
It was this time last year when we first met “Defy Labels”. The campaign by MINIUSA was a highlight in their marketing. Featuring celebrities, athletes, MINI owners and more, the minds at MINI and Butler, Shine, Stern & Partners (MINIUSA’s creative agency) put together an impressive package of materials ahead of Super Bowl 50. Defy Labels – Super Bowl Round one... Read More

Skateboarding In Space

Skateboarding In Space
Professional Skateboarder Tony Hawk has been an “ambassador” for MINI in the US for a couple of years. He’s been the star of numerous MINI ads, and we’ve seen him jump more MINIs than we can count. In 2014, Hawk was a guest at the MINI Takes The States – San Fransisco launch party, and the following morning he jumped... Read More