MINI Pulls Defy Labels Campaign (#DefyLabels)

MINI Pulls Defy Labels Campaign (#DefyLabels)
It was this time last year when we first met “Defy Labels”. The campaign by MINIUSA was a highlight in their marketing. Featuring celebrities, athletes, MINI owners and more, the minds at MINI and Butler, Shine, Stern & Partners (MINIUSA’s creative agency) put together an impressive package of materials ahead of Super Bowl 50. Defy Labels – Super Bowl Round one... Read More

A New Year – MINI US January Sales Report

A New Year – MINI US January Sales Report
The first month of 2017 is gone, the United States may be facing many changes, one thing unfortunately has not changed. January sales for MINI continue to dip, despite a hint at a turnaround late in 2016. The report does not specify the cause of bump in Countryman sales. Mostly like this is a result of extra incentives to clear out... Read More

OFFICIAL: US Countryman Pricing Announced

OFFICIAL: US Countryman Pricing Announced
Many have been curious, and now the details are available. MINIUSA has posted 2017 Countryman pricing for its all new second generation: Countryman Pricing MINI Countryman Cooper             $26,100 MINI Countryman Cooper All4     $28,100 MINI Countryman Cooper S          $29,100 MINI Countryman Cooper S All4 $31,100 “The MINI Countryman has been a top selling... Read More

US Sales Continue Fall For MINI and BMW

US Sales Continue Fall For MINI and BMW
  The US new car market continues to fight against MINI and parent company BMW with another down month for both brands. We continue to hold a positive outlook for MINI’s US sales as the second generation MINI Cooper Countryman hits the shorelines in the coming moths. Historically a hot seller in America, the new Countryman should help revive slumping sales.  ... Read More

Skateboarding In Space

Skateboarding In Space
Professional Skateboarder Tony Hawk has been an “ambassador” for MINI in the US for a couple of years. He’s been the star of numerous MINI ads, and we’ve seen him jump more MINIs than we can count. In 2014, Hawk was a guest at the MINI Takes The States – San Fransisco launch party, and the following morning he jumped... Read More