A New Year – MINI US January Sales Report

A New Year – MINI US January Sales Report
The first month of 2017 is gone, the United States may be facing many changes, one thing unfortunately has not changed. January sales for MINI continue to dip, despite a hint at a turnaround late in 2016. The report does not specify the cause of bump in Countryman sales. Mostly like this is a result of extra incentives to clear out... Read More

US Sales Have Good Month – MINI Pre-Owned Excels

US Sales Have Good Month – MINI Pre-Owned Excels
In its first positive new car sales report in months, MINI’s US market has shown a bit of improvement. A more competitive field in what BMW calls the “Premium Car” segment has fought new car sales for the later half of the year. BMW Sales in the US are down 10% with one month left in the year. New MINI Sales MINI... Read More

US Sales Continue Slide For MINI And BMW

US Sales Continue Slide For MINI And BMW
  August sales figures for BMW Group US have been released, and both brands struggle to match the number of units sold in 2015. Some growth was seen in BMW’s Sports Activity Vehicles (SAVs) which include the X models. This does leave some positive expectations for the MINI brand pending the release of the next generation MINI Countryman. “The clear trend toward Sports... Read More

Final Round – MINIUSA – Defy Labels Contest

Final Round – MINIUSA – Defy Labels Contest
The final round of voting has begun for the MINI USA Defy Labels Contest. The four finalists were chosen by judges from the 16-semi finalists based on the following criteria: originality/have chosen an unexpected path in life – 50%; perceived contribution to the community in an unexpected way – 30%; reputation/seen as creative, aspirational, etc. – 20%. Each of the four... Read More

Meet The Top 16 Nominees – MINI USA – #DefyLabels Contest

Meet The Top 16 Nominees – MINI USA – #DefyLabels Contest
The first round of voting is complete for the MINI #DefyLabels Contest! Voters have selected the 16 semi-finalists that MINI USA’s judges will select 4 finalists from. Semi-Finalist entries (16) will be judged by an independent panel to determine four (4) finalists. All preliminary judging will be based on the following #defylabels criteria: originality/have chosen an unexpected path in life –... Read More

Sales Slump Continues In US

Sales Slump Continues In US
MINI USA reported 4,796 automobiles sold, a decrease of 12.4 percent from the 5,476 sold in the same month a year ago. Continuing the trend for the year, MINI USA sales are down 14.3 percent with year to date total sales of only 15,635. Interestingly, Pre-Owned sales a braking records: Sales of MINI Certified Pre-Owned set an April record with 1,094 vehicles, up... Read More

Thomas Felbermair Replaces David Duncan – Vice President, MINI Region Americas

Thomas Felbermair Replaces David Duncan – Vice President, MINI Region Americas
BMW of North America announced today that David Duncan, the current VP of MINI North America will be moving to the BMW Group in a new role as Department Head for Corporate and Special Sales as of May 1, 2016. In his place, Thomas Felbermair whose auto career includes marketing and development with both Audi and Porsche Formula 1 programs. More recently, Felbermair ran... Read More

Voting Begins for MINI USA #DefyLabels Contest

Voting Begins for MINI USA #DefyLabels Contest
Voting is now open for the MINI USA #DefyLabels Contest where one luck winner will receive a two-year lease on a 2016 MINI Cooper Clubman. The contest, based on MINI’s recent ad campaign featuring a Super Bowl spot full of the  MINI family of celebrities and owners, began with a nomination round where entrants were chosen based on what made them... Read More