Serena Williams – MINI Icon Wins 7th Australian Open

Serena Williams – MINI Icon Wins 7th Australian Open
Featured in multiple MINI ads and events, tennis superstar Serena Williams has taken home an impressive 7th win in Melbourne. Williams has become almost as synonymous with the MINI brand as long time Countryman driver Tony Hawk. Last year she was featured in an advertising campaign featuring various celebrity icons and MINI owners that became a Super Bowl favorite. Serena Williams... Read More

A New Year – MINI US January Sales Report

A New Year – MINI US January Sales Report
The first month of 2017 is gone, the United States may be facing many changes, one thing unfortunately has not changed. January sales for MINI continue to dip, despite a hint at a turnaround late in 2016. The report does not specify the cause of bump in Countryman sales. Mostly like this is a result of extra incentives to clear out... Read More

Dakar 2017 – Stage 1 – Mixed MINI Start

Dakar 2017 – Stage 1 – Mixed MINI Start
The 39th running of the Dakar Rally is officially underway from Paraguay. This year’s MINI contingency began Stage 1 of the 2 week event with mixed results. All eight MINI teams who began the first stage of the rally completed the event, moving on to stage two ready to take in the next challenge. The new MINI John Cooper Works Rally driven... Read More

All The Chrome – MINI Owner Shows How It’s Done

All The Chrome – MINI Owner Shows How It’s Done
Not a fan of chrome accents and trim? Hate that shiny belt-line on your Roadster? Most MINI fans would love to replace their sparkling headlight rings with an aftermarket blackout kit. For every blacked out, nondescript MINI, there’s always a few who can’t enough faux-metal goodness. That’s ok! A fascinating part of the MINI brand and community is that every MINI... Read More

US Sales Have Good Month – MINI Pre-Owned Excels

US Sales Have Good Month – MINI Pre-Owned Excels
In its first positive new car sales report in months, MINI’s US market has shown a bit of improvement. A more competitive field in what BMW calls the “Premium Car” segment has fought new car sales for the later half of the year. BMW Sales in the US are down 10% with one month left in the year. New MINI Sales MINI... Read More

New MINI Lifestyle Collection: Available Now!

New MINI Lifestyle Collection: Available Now!
We first told you about the new MINI Lifestyle Collection back in September after its announcement at the Paris Motor Show. With its simple and clean look, the new MINI Lifestyle lineup has a wide selection of items. Shop The MINI Lifestyle Collection Now Starting now you can order from the collection on the home MINI website out of Germany. Prices are... Read More

MINI Leads Two Groups In Latest Resale Rating

MINI Leads Two Groups In Latest Resale Rating
In its most recent rating, German FOCUS Online has once again included MINI among the best vehicles in their four-year residual value testing. Twice a year the publication produces a thorough examination of 16 classes of vehicles. For six years MINI has stood at the top of its category. This time MINI is on top of two groups. Small Car Segment The... Read More

Singapore Accident Victim Turns To Street Justice

Singapore Accident Victim Turns To Street Justice
  We’ve all been there, or been in fear of it happening to us. Another driver (because MINI drivers never make mistakes) causes an incident, and damages your MINI. Immediately you fill with rage and adrenaline flows though your body. Your reaction in the next few moments can make a huge difference for yourself, and the other party involved. A pair of Singaporean... Read More

What Does Your Phone Say About You-MINI Ringtones

What Does Your Phone Say About You-MINI Ringtones
Take your love for MINI wherever you go with a new ringtone provided by MINI Financial Services. MINI Financial Services, an often overseen segment of the MINI brand (except when it’s time to pay your bill) wants your smartphone to communicate something new. They want to make sure everyone around you knows that you love your MINI… every time you get... Read More