The Escape: BMW Films Are Back

The Escape: BMW Films Are Back
If you’ve been even the slightest fan of automobiles for a while, you may have seen one or a few of the 8 BMW Films shorts featuring Clive Owen that were produced in 2001 and 2002. An epic series featuring various BMW models, Owen as The Driver, and various actors as the charters he was transporting. The films were directed and... Read More

MINI Buys Into Reality TV Matchmaking

MINI Buys Into Reality TV Matchmaking
Car Matchmaker will feature not just a MINI as an option for the prospective buyer, but three MINIs, and for the first time in the show's three season run, only a single brand for the buyer to choose from. Featuring the Clubman, the JCW Hardtop, and the (soon to be made-over) Countryman, the episode is being sponsored by MINI and... Read More

MINI Dealership Gets Feeling – Can’t Stop

MINI Dealership Gets Feeling – Can’t Stop
In a new creative outburst by a MINI dealership, MINI Of Nashville has paired it’s enthusiastic employees with arguably, the summer’s most upbeat, and positive dance hit. The song; “Can’t Stop The Feeling!” by Justin Timberlake was produced for the November 2016 animated film “Trolls”, and has had two similar videos released. The first features the cast of the film dancing and... Read More

“Chick Car” Success

“Chick Car” Success
Recently, at the Association of National Advertisers – Brand Activation Conference MINI USA’s Lee Nadler discussed the success of their recent “Defy Labels” campaign. With more than 20 pieces of advertising material, the brand’s mission was to get people to think differently about MINI its newest offering, the redesigned Clubman. As mentioned on chiefmarketer.com, the program brought overwhelming increases in social media mentions, and the... Read More