Tragedy For Expecting MINI Owners

Tragedy For Expecting MINI Owners
At least two new MINIs, along with a BMW were on board a car hauler that struck an over head sign this afternoon in Southfield, Michigan according to http://www.clickondetroit.com. One MINI ended up completely flipped over on its roof while still resting on the transport rig. Limited additional details are available, but aerial footage of the incident show a Precision Motor Transport... Read More

The New MINI Seven – Much Ado, About What?! Change?

The New MINI Seven – Much Ado, About What?! Change?
Two days after the announcement of the newest “Special Edition” offering by MINI, The Seven, and already the community is abuzz with predictable boring negativity. One thing I don’t understand as an enthusiast is the hatred of any car or brand. Isn’t there already enough hate in the world without “hating” a car, brand, or someone who may choose to... Read More

MINI Car Sharing Service Success

MINI Car Sharing Service Success
Since its launch just one month ago in Seattle, WA, more than 13,000 people have signed up to borrow BMW’s and MINI’s from the short-term “rental” service provided by ReachNow, a company created by BMW. “The rapid adoption of ReachNow in Seattle is proof-positive of the demand for a premium car sharing alternative that provides an experience as convenient as owning a... Read More

MINI JCW – Scariest Car I’ve Ever Driven – Business Insider

MINI JCW – Scariest Car I’ve Ever Driven – Business Insider
Business Insider’s transportation editor, Matthew DeBord has had the opportunity to drive a variety of vehicles. By variety, we’re talking about everything from the Miata to Ferraris. A bit of history into MINI’s racing heritage and the John Cooper Works name… a throughly enthusiastic impression for the powerhouse of the MINI line-up… and “Savage” as an overall descriptor. We think... Read More

MINI Cooper Included in BMW Car Sharing Service

MINI Cooper Included in BMW Car Sharing Service
ReachNow, a new car-sharing service created by BMW in Seattle, Washington has officially announced that its service will include the MINI Cooper 2 Door, and 4 Door in its fleet alongside the BMW 328xi and the i3 and . Similar to other city based car sharing services, the service allows members to pick up a vehicle that’s not in-use,... Read More