MINI Pulls Defy Labels Campaign (#DefyLabels)

MINI Pulls Defy Labels Campaign (#DefyLabels)
It was this time last year when we first met “Defy Labels”. The campaign by MINIUSA was a highlight in their marketing. Featuring celebrities, athletes, MINI owners and more, the minds at MINI and Butler, Shine, Stern & Partners (MINIUSA’s creative agency) put together an impressive package of materials ahead of Super Bowl 50. Defy Labels – Super Bowl Round one... Read More

Serena Williams – MINI Icon Wins 7th Australian Open

Serena Williams – MINI Icon Wins 7th Australian Open
Featured in multiple MINI ads and events, tennis superstar Serena Williams has taken home an impressive 7th win in Melbourne. Williams has become almost as synonymous with the MINI brand as long time Countryman driver Tony Hawk. Last year she was featured in an advertising campaign featuring various celebrity icons and MINI owners that became a Super Bowl favorite. Serena Williams... Read More

Final Round – MINIUSA – Defy Labels Contest

Final Round – MINIUSA – Defy Labels Contest
The final round of voting has begun for the MINI USA Defy Labels Contest. The four finalists were chosen by judges from the 16-semi finalists based on the following criteria: originality/have chosen an unexpected path in life – 50%; perceived contribution to the community in an unexpected way – 30%; reputation/seen as creative, aspirational, etc. – 20%. Each of the four... Read More

Meet The Top 16 Nominees – MINI USA – #DefyLabels Contest

Meet The Top 16 Nominees – MINI USA – #DefyLabels Contest
The first round of voting is complete for the MINI #DefyLabels Contest! Voters have selected the 16 semi-finalists that MINI USA’s judges will select 4 finalists from. Semi-Finalist entries (16) will be judged by an independent panel to determine four (4) finalists. All preliminary judging will be based on the following #defylabels criteria: originality/have chosen an unexpected path in life –... Read More

Voting Begins for MINI USA #DefyLabels Contest

Voting Begins for MINI USA #DefyLabels Contest
Voting is now open for the MINI USA #DefyLabels Contest where one luck winner will receive a two-year lease on a 2016 MINI Cooper Clubman. The contest, based on MINI’s recent ad campaign featuring a Super Bowl spot full of the  MINI family of celebrities and owners, began with a nomination round where entrants were chosen based on what made them... Read More