MINI Pulls Defy Labels Campaign (#DefyLabels)

MINI Pulls Defy Labels Campaign (#DefyLabels)
It was this time last year when we first met “Defy Labels”. The campaign by MINIUSA was a highlight in their marketing. Featuring celebrities, athletes, MINI owners and more, the minds at MINI and Butler, Shine, Stern & Partners (MINIUSA’s creative agency) put together an impressive package of materials ahead of Super Bowl 50. Defy Labels – Super Bowl Round one... Read More

Watch Now: The Escape – BMW Films

Watch Now: The Escape – BMW Films
Last month we told you that BMW Films was bringing back its successful action series focused around a for hire driver played by Clive Owen, his driving abilities, and his machines. The first short film, The Escape, is available for you viewing pleasure below… We’re still crossing our fingers for a MINI cameo in an upcoming episode. Share This: Read More

The Escape: BMW Films Are Back

The Escape: BMW Films Are Back
If you’ve been even the slightest fan of automobiles for a while, you may have seen one or a few of the 8 BMW Films shorts featuring Clive Owen that were produced in 2001 and 2002. An epic series featuring various BMW models, Owen as The Driver, and various actors as the charters he was transporting. The films were directed and... Read More

MINI Buys Into Reality TV Matchmaking

MINI Buys Into Reality TV Matchmaking
Car Matchmaker will feature not just a MINI as an option for the prospective buyer, but three MINIs, and for the first time in the show's three season run, only a single brand for the buyer to choose from. Featuring the Clubman, the JCW Hardtop, and the (soon to be made-over) Countryman, the episode is being sponsored by MINI and... Read More