“Chick Car” Success

“Chick Car” Success
Recently, at the Association of National Advertisers – Brand Activation Conference MINI USA’s Lee Nadler discussed the success of their recent “Defy Labels” campaign. With more than 20 pieces of advertising material, the brand’s mission was to get people to think differently about MINI its newest offering, the redesigned Clubman. As mentioned on chiefmarketer.com, the program brought overwhelming increases in social media mentions, and the... Read More