MINI Pulls Defy Labels Campaign (#DefyLabels)

MINI Pulls Defy Labels Campaign (#DefyLabels)
It was this time last year when we first met “Defy Labels”. The campaign by MINIUSA was a highlight in their marketing. Featuring celebrities, athletes, MINI owners and more, the minds at MINI and Butler, Shine, Stern & Partners (MINIUSA’s creative agency) put together an impressive package of materials ahead of Super Bowl 50. Defy Labels – Super Bowl Round one... Read More

Serena Williams – MINI Icon Wins 7th Australian Open

Serena Williams – MINI Icon Wins 7th Australian Open
Featured in multiple MINI ads and events, tennis superstar Serena Williams has taken home an impressive 7th win in Melbourne. Williams has become almost as synonymous with the MINI brand as long time Countryman driver Tony Hawk. Last year she was featured in an advertising campaign featuring various celebrity icons and MINI owners that became a Super Bowl favorite. Serena Williams... Read More

All The Chrome – MINI Owner Shows How It’s Done

All The Chrome – MINI Owner Shows How It’s Done
Not a fan of chrome accents and trim? Hate that shiny belt-line on your Roadster? Most MINI fans would love to replace their sparkling headlight rings with an aftermarket blackout kit. For every blacked out, nondescript MINI, there’s always a few who can’t enough faux-metal goodness. That’s ok! A fascinating part of the MINI brand and community is that every MINI... Read More

Top Safety Pick For MINI Hardtop

Top Safety Pick For MINI Hardtop
The Insurance Institute for Highway Safety just released their 2017 Top Safety Pick ratings and MINI makes the list. This year a new rating has been added; Top Safety Pick+. The new label includes new testing on improved vehicle headlights. The standard halogen headlights on the MINI Hardtop did not meet the requirements. To qualify for 2017 TOP SAFETY PICK, a vehicle... Read More

New MINI John Cooper Works Rally Ready For Dakar

New MINI John Cooper Works Rally Ready For Dakar
  Team X-Raid and the new MINI John Cooper Works Rally are ready for Dakar. The three car team will take on the nearly 9,000km race through South America. The event begins in Asunción, Paraguay and finishes 12 stages later in Buenos Aires. MINI John Cooper Works Rally Mikko Hirvonen (FIN), took fourth place overall in the 2016 Dakar. He races again with co-pilot Michel Périn (FRA). 3-Time... Read More

MINI Cooper Factory Documentary Airs Tonight

MINI Cooper Factory Documentary Airs Tonight
Supercar Superbuild a production of Discovery Networks features in-depth walk-throughs of various auto manufacturing facilities. Each episode covers manufacturing of different vehicles such as the Jaguar F-Type, Porsche 911, and the Audi R8. Tonight in the episode’s premiere, UK viewers will get to tour through the MINI Cooper factory in Cowley. The hour-long episode will touch on the history of car manufacturing in Cowley. Highlighting... Read More

MINIs Making A Difference Deliver Holiday Meals

MINIs Making A Difference Deliver Holiday Meals
Based in Rhode Island, the non-profit group MINIs Making A Difference continues its mission this holiday season… With their 14th annual Toy Rally scheduled for December 4th, motorers are gathering new toys to deliver to nearby charities. But first, the group joined with local business owner Ed Medeiros of East Commerce Solutions to help deliver 400 turkeys, and 400 food baskets to make sure those in... Read More

Singapore Accident Victim Turns To Street Justice

Singapore Accident Victim Turns To Street Justice
  We’ve all been there, or been in fear of it happening to us. Another driver (because MINI drivers never make mistakes) causes an incident, and damages your MINI. Immediately you fill with rage and adrenaline flows though your body. Your reaction in the next few moments can make a huge difference for yourself, and the other party involved. A pair of Singaporean... Read More

MINI Cooper Sets Record At Nurburgring

MINI Cooper Sets Record At Nurburgring
Sure, a good lap around the world famous Nurburgring in Germany will take less than 8 minutes. The best vehicles can squeak by in under 7. So why did it take a MINI Cooper 45 minutes to complete a lap? You try driving almost 13 miles on two wheels… That’s exactly what Chinese stunt driver Han Yue did while taking on the... Read More