MINI Pulls Defy Labels Campaign (#DefyLabels)

MINI Pulls Defy Labels Campaign (#DefyLabels)
It was this time last year when we first met “Defy Labels”. The campaign by MINIUSA was a highlight in their marketing. Featuring celebrities, athletes, MINI owners and more, the minds at MINI and Butler, Shine, Stern & Partners (MINIUSA’s creative agency) put together an impressive package of materials ahead of Super Bowl 50. Defy Labels – Super Bowl Round one... Read More

A New Year – MINI US January Sales Report

A New Year – MINI US January Sales Report
The first month of 2017 is gone, the United States may be facing many changes, one thing unfortunately has not changed. January sales for MINI continue to dip, despite a hint at a turnaround late in 2016. The report does not specify the cause of bump in Countryman sales. Mostly like this is a result of extra incentives to clear out... Read More

Street Tuner Racing Season Begins – The Roar 2017

Street Tuner Racing Season Begins – The Roar 2017
  As usual, the Continental Tire SportsCar Challenge (CTSC) is taking advantage of Florida’s mild weather in Daytona. The Roar Before The 24 is the only sanctioned opportunity for IMSA teams to get on track before the season. In CTSC racing this brings Grand Sport and Street Tuner cars to Daytona International Speedway just weeks before their first event at the same... Read More

Dakar 2017 – Stage 3 – MINIs Moving Up

Dakar 2017 – Stage 3 – MINIs Moving Up
Day three of the 2017 Dakar Rally ran 780km from San Miguel de Tucumán – San Salvador de Jujuy, Argentina. Higher temperatures and altitudes proved a challenge for many teams, especially with the added complexity of this year’s first true off-road segments. Mikko Hirvonen and Michel Périn in the 303 MINI John Cooper Works Rally had a very strong day, finishing 4th... Read More

BMW Group US: December and Annual Sales

BMW Group US: December and Annual Sales
2016 has come to a close, and as monthly reports have continuously shown, the year did not show positive results for BMW or MINI in the United States. With new models arriving for both brands, insiders are optimistic for 2017. “The New Year brings optimism for the year ahead and now we’re looking forward to the Detroit Auto Show next... Read More

BMW Group CES 2017 – Autonomous Vehicles

BMW Group CES 2017 – Autonomous Vehicles
Join us live with BMW from CES as they introduce their latest technology concept, Autonomous Vehicles. BMW regularly premieres concept technology like this at the Consumer Electrics Show, and many of these feature make it into future models. For the MINI minded driver, autonomous vehicles like this could be a feature available in future MINI generations. Autonomous Vehicles Presentation The BMW... Read More

Dakar 2017 – Stage 2 – MINIs Maintain Top Ten Spots

Dakar 2017 – Stage 2 – MINIs Maintain Top Ten Spots
In this early stage of the event, two MINI teams continue to maintain positions in top ten spots. Yazeed Al-Rajhi in his MINI John Cooper Works Rally sits in 6th place in the cars class, while Mikko Hirvonen is in 8th. Day two of the Dakar Rally across South America is complete! The fast stage today traveled from Resistencia to San Miguel De... Read More

Dakar 2017 – Stage 1 – Mixed MINI Start

Dakar 2017 – Stage 1 – Mixed MINI Start
The 39th running of the Dakar Rally is officially underway from Paraguay. This year’s MINI contingency began Stage 1 of the 2 week event with mixed results. All eight MINI teams who began the first stage of the rally completed the event, moving on to stage two ready to take in the next challenge. The new MINI John Cooper Works Rally driven... Read More

MINI Family Ready To Take On Dakar

MINI Family Ready To Take On Dakar
Months of pre-event preparations, shake-downs, and scrutinizing are complete. The MINI family teams are ready to go, and the 2017 Dakar Rally is ready to start. On January 2nd, over 300 vehicles will begin the two-week, 9000km trek through 3 countries. 2017 MINI Family Line-Up Eight MINI crews make up this year’s MINI Family to contest the 2017 Dakar Rally. Competing... Read More

MINI Protects Itself From Carjacker

MINI Protects Itself From Carjacker
MINI is one of the few (only major) manufacturers whose complete product lineup is available with a manual transmission. Sure MINI barely spans two categories unlike others, but it’s a talking point. A couple of car buffs could spend days arguing the pros and cons of owning a stick shift. Manual transmissions can be more fun, economical and easier to maintain. Technology... Read More