MINI Pulls Defy Labels Campaign (#DefyLabels)

MINI Pulls Defy Labels Campaign (#DefyLabels)
It was this time last year when we first met “Defy Labels”. The campaign by MINIUSA was a highlight in their marketing. Featuring celebrities, athletes, MINI owners and more, the minds at MINI and Butler, Shine, Stern & Partners (MINIUSA’s creative agency) put together an impressive package of materials ahead of Super Bowl 50. Defy Labels – Super Bowl Round one... Read More

Serena Williams – MINI Icon Wins 7th Australian Open

Serena Williams – MINI Icon Wins 7th Australian Open
Featured in multiple MINI ads and events, tennis superstar Serena Williams has taken home an impressive 7th win in Melbourne. Williams has become almost as synonymous with the MINI brand as long time Countryman driver Tony Hawk. Last year she was featured in an advertising campaign featuring various celebrity icons and MINI owners that became a Super Bowl favorite. Serena Williams... Read More

A New Year – MINI US January Sales Report

A New Year – MINI US January Sales Report
The first month of 2017 is gone, the United States may be facing many changes, one thing unfortunately has not changed. January sales for MINI continue to dip, despite a hint at a turnaround late in 2016. The report does not specify the cause of bump in Countryman sales. Mostly like this is a result of extra incentives to clear out... Read More

MINI JCW Team Ready For Daytona – P3 On The Grid

MINI JCW Team Ready For Daytona – P3 On The Grid
With four practice sessions and qualifying complete at the Daytona International Speedway, the only team racing under the MINI label again is ready to take on their second full season of Street Tuner competition. Ready for Daytona, and what’s technically their third season of IMSA racing, the MINI JCW Team returns with three entries ready to compete in 2017. Mat Pombo... Read More

Dakar 2017 – Stage 10 – Disastrous Setback

Dakar 2017 – Stage 10 – Disastrous Setback
MINI John Cooper Works Rally and All4 racing has returned to Dakar after another canceled stage. The day’s route from Chilecito – San Juan was 751 km of mud and mess. Recent monsoon like weather has all but illiminated passable routes through the South American rally. Yawed Al Rajhi and Timo Gottschalk in their MINI John Cooper Works Rally challenged frontrunners and finished 4th... Read More

Dakar 2017 – Stage 8 – Weather Woes

Dakar 2017 – Stage 8 – Weather Woes
Stage eight of the 2017 Dakar Rally continues to pressure both competitors and official with weather related challenges. Today’s route from Uyuni, Bolivia to Salta, Argentina began by cutting 73km from the beginning of the route due to mudslides. Later, race organizers were forced to shorten the end point when they learned the road to Salta was impassable. In addition, stage... Read More

Dakar 2017 – Stage 7 – Weekend Roundup

Dakar 2017 – Stage 7 – Weekend Roundup
After two days off, Dakar returns to racing with stage 7 and an alternate route to make up for missed portions of stage 6. Stage 6 was canceled by officials after multiple teams faced difficulty transiting to that stage start point due to a flooded route. The route from La Paz to Uyuni covered 622 km of mostly sandy terrain. Mikko... Read More

Dakar 2017 – Stage 5 – Rain Shortened And Lost

Dakar 2017 – Stage 5 – Rain Shortened And Lost
In a rain shortened stage from Tupiza to Oruro, Bolivia, multiple MINI teams struggled to maintain a high finishing position. The scheduled route of 692km was reduced to only 219 after race officials decided the planned route was impassable. Yazeed Al-Rajhi did return to competition after yesterday’s withdrawal, but his scoring is still subject to an appeal from Dakar. Over a dozen competitors... Read More

Street Tuner Racing Season Begins – The Roar 2017

Street Tuner Racing Season Begins – The Roar 2017
  As usual, the Continental Tire SportsCar Challenge (CTSC) is taking advantage of Florida’s mild weather in Daytona. The Roar Before The 24 is the only sanctioned opportunity for IMSA teams to get on track before the season. In CTSC racing this brings Grand Sport and Street Tuner cars to Daytona International Speedway just weeks before their first event at the same... Read More

Dakar 2017 – Stage 4 – MINI’s First Podium

Dakar 2017 – Stage 4 – MINI’s First Podium
Another successful rally day, as Stage 4 of the 2017 Dakar Rally brought more great results for MINI competitors. The first of six straight days at high altitude brought a series of sandy dunes as an added challenge. Mikko Hirvonen brought his #303 MINI John Cooper Works Rally into the finish at Tupiza, Bolivia in 2nd place. The highest finish... Read More