US Sales Continue Fall For MINI and BMW


Will the new MINI Countryman boost US sales?

The US new car market continues to fight against MINI and parent company BMW with another down month for both brands. We continue to hold a positive outlook for MINI’s US sales as the second generation MINI Cooper Countryman hits the shorelines in the coming moths. Historically a hot seller in America, the new Countryman should help revive slumping sales.


MINI Sales

Down 12.6 percent for the year so far, MINI sales in October were on 3,954 vehicles, falling below the over 4,000 sold in 2015.

The pre-owned market is managing to stay positive with 3,473 previously loved MINIs finding new homes. Year-to-date, pre-owned sales have increased 5.2 percent.

BMW Sales

BMW sales for October totaled 29,439 units, and decrease of over 18% from 2015. The “passenger car” segment is down 13.6 percent for the year while “light trucks” continue to stay positive with a 2.6% gain.

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Mike Bober has been involved in many aspects of the MINI Community, including working with multiple national series racing teams. He currently owns his first MINI, an R53 "Ramsey", a R60 Countryman "Lauda", and a F56 "Stanton". Previously owned was an R59 Roadster "Winnie". -- Along with many other major MINI events, Mike recently completed his second coast-to-coast MINI Takes The States event.

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