US Sales Continue Slide For MINI And BMW


August sales figures for BMW Group US have been released, and both brands struggle to match the number of units sold in 2015.

P90198633_highRes_mini-cooper-s-clubmaSome growth was seen in BMW’s Sports Activity Vehicles (SAVs) which include the X models. This does leave some positive expectations for the MINI brand pending the release of the next generation MINI Countryman.

“The clear trend toward Sports Activity Vehicles took a good-sized leap forward in August, as our U.S. plant again increased production and availability of the always popular BMW X3 and X5 pushing total X model sales to 44% of BMW retail in the U.S. in August,” said Ludwig Willisch, President and CEO, BMW of North America. “With the production increase, I fully expect the key SAV numbers to remain strong in the U.S. through the end of the year.”


New MINI Sales

MINI USA sold 4,969 vehicles in August, a decrease from the 5,109 sold in the same month a year ago.  Year-to-date, MINI USA reported a decrease of 14.0 percent from 40,560 automobiles sold in the first eight months of 2015.

MINI Pre-Owned Vehicles

MINI Certified Pre-Owned sales were strong in August, with 1,267 units sold, and a total of 2,773 used vehicles sold. Adding to a 4.8 percent increase in for the first eight months of 2016 compared to 2015.



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Mike Bober has been involved in many aspects of the MINI Community, including working with multiple national series racing teams. He currently owns his first MINI, an R53 "Ramsey", a R60 Countryman "Lauda", and a F56 "Stanton". Previously owned was an R59 Roadster "Winnie". -- Along with many other major MINI events, Mike recently completed his second coast-to-coast MINI Takes The States event.

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