Previewed at the Paris Motor Show, MINI has created a new lineup of MINI apparel and accessories for the MINI owner and aficionado.
MINI Lifestyle Collection 2016-2018
Available at dealers and online the November, MINI’s new collection includes clothing, accessories and every day items featuring the iconic MINI name. The collection focuses on MINI’s identity rebranding that was created last June.
MINI Apparel and Accessories
The new MINI apparel will feature contrast rich design in the form of varying materials and color as well as clever details such as the carabiners attached to all the bag options for easy key accessibility and interchangeable wristbands on watches.
T-shirt, sweatshirts and jackets top off the collection, with a wide selection for both men and women. The new color block design features accents in both Aqua and Lemon colors. Aqua obviously matching with the MINI Convertible’s signature color.
The new duffel bag moves away from the plastic look and feel from the former collection. It is now made of canvas material to give a cleaner and more premium look.
Unique items for the collection include a portable Bluetooth speaker and a teapot with cups to connect to MINI’s British Roots.
Start Them Young
Multiple products are available in the new collection for children. A MINI Coloring Car Set and Craft Sets for kids to engage with the MINI brand. Clothing and accessories include baby gift sets, and t-shirts perfect for gift giving. Ride-able “MINI” Bicycles and Tricycles round out the kids line.
See an expanded gallery and the full press release for the new MINI Lifestyle Collection on the next page: