MINI Sales Continue To Grow Amongst US Turbulence

BMW Group (Worldwide) recently published its July 2016 sales report, with overall positive sales company wide. Combined between all three divisions, both BMW and MINI sold more 4% more vehicles for the month, and over 5% YTD compared to 2015. BMW Motorrad (motorcycles) is also having a positive year with just shy of 100,000 vehicle sold.

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MP90201615_lowRes_mini-cooper-convertiINI’s sales increase continues to outperform any previous year, with the new MINI Clubman, and Convertible anchoring much of the MINI sales growth.

In an increasingly competitive market, sales in the United States continue to struggle for both BMW and MINI. July’s MINI report shows a decrease of 8.0 percent from the 5,191 vehicles sold in the same month a year ago. Year-to-date, MINI USA saw a decrease of 15.6 percent from 35,451 automobiles sold in the first seven months of 2015.

 

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Mike Bober has been involved in many aspects of the MINI Community, including working with multiple national series racing teams. He currently owns his first MINI, an R53 "Ramsey", a R60 Countryman "Lauda", and a F56 "Stanton". Previously owned was an R59 Roadster "Winnie". -- Along with many other major MINI events, Mike recently completed his second coast-to-coast MINI Takes The States event.

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