Tried, tested, and proven by MINI with pop-up outlets in the UK and other countries. Extremely successful with other brands such as Tesla, whose majority of showrooms follow a similar concept. MINI at Bellevue Square in the Pacific Northwest, US is the first permanent MINI shopping experience opened within a retail shopping center.
Situated within The Bellevue Collection along with over 250 stores, restaurants, and an IMAX theater, the newest MINI showroom sits in a prime location for attracting new owners to the brand. “Other MINI temporary pop-up experiences in the U.K. have been well received. We are expanding on that idea.” said MINI at Bellevue Square owner Manfred Scharmach.
New customers can take test drives from a collection of over 12 on site vehicles, and can complete most of the buying process right in the store while choosing from available inventory at nearby Seattle MINI. Existing owners and fans of the brand can browse and shop from a selection of MINI labeled accessories, and apparel.