For two years, The Daily Toggle has been a source of MINI related news for many in the community. Full of press releases, club information and satire stories, The Daily Toggle was a project of Jennifer Lane, James Day and Ryan McClune that many involved in the MINI lifestyle expected to fill them in, or to provide a chuckle on a regular basis.
From its early stories sharing spy photos of the F56 to recent coverage of the MINI Next 100 concept, The Daily Toggle, like our new adventure here at That MINI Show, was created by, and for the MINI enthusiast. When I began to conceptualize That MINI Show, I saw highlights from various MINI related websites, and wanted to bring those together as something fresh and unique for both veteran fans, and new owners. The Daily Toggle’s consistency for reporting was a huge influence.
Still in our infancy, I have worked to build an amazing team that will constantly be working to bring new features and ideas to That MINI Show. With MINI Takes The States just around the corner, we look forward to turning our readers into watchers also. We’ll be bringing highlights to both participants on the adventure, and those unable to join in person. Then, after MINI Takes The States, we look forward to adding regular short video discussions and guest interviews to our growing collection of written articles.
In our short time as That MINI Show, it’s become very clear how much work and effort it takes to provide great compelling content to a community that is constantly thriving for new information about the MINI brand. That MINI Show is welcoming to any interested contributors with a bit of MINI knowledge, or excitement to share! We hope that we can fill a small bit of the void The Daily Toggle will leave behind, and we applaud the minds behind The Daily Toggle for all the hard work they put forth over the last two years.
Good luck, and motor on Togglers!
Mike Bober, and the complete That MINI Show Team: