At 100 years young, BMW is celebrating centenary with the theme of “THE NEXT 100 YEARS”. With that, each brand created a new concept called the VISION NEXT 100. Each one uniquely designed to keep to the roots of their individual marque, while embracing the future of technology, and the six key concepts laid out for the program.
- Mobility is becoming versatile.
- Connectivity is becoming second nature.
- Mobility is becoming tailor-made.
- Technology is becoming human.
- Energy is becoming emission-free.
- Responsibility is becoming diverse.
MINI VISION NEXT 100: “Every MINI is my MINI”.
The concept for the MINI Vision Next 100 focuses around digital technology that creates a seamless connection between driver and vehicle. Humorously, during the presentation, the concept of how many current MINI owners name their car was brought up. To enhance that, the future MINI will return that connection by knowing, and greeting its owner.
Clever approaches to future mobility with MINI:
- “Digitally Mine” – where every MINI becomes my MINI
- The “Cooperizer”: a link between the driver and digital intelligence
- “Urban go-kart”: small, clever, nimble. The hallmark driving fun of a MINI will remain intact in the years ahead
- Novel use of sustainable materials in the interior
- Experience sharing – users become part of a MINI community