Sales Slump Continues In US

P90217407-lowResMINI USA reported 4,796 automobiles sold, a decrease of 12.4 percent from the 5,476 sold in the same month a year ago. Continuing the trend for the year, MINI USA sales are down 14.3 percent with year to date total sales of only 15,635.

Interestingly, Pre-Owned sales a braking records:

  • Sales of MINI Certified Pre-Owned set an April record with 1,094 vehicles, up 14.6 percent over April 2015.
  • Total MINI Pre-Owned sales also set an April record with 2,537 cars, an increase of 15.2 percent from April 2015.
  • Total MINI Pre-Owned sales year-to-date were 9,063, a 14.0 percent increase from the first four months of 2015.

Although many doubted the Countryman when it first came to market, is it possible that redesigned larger model expected next year may be reasoning for the slump in sales? Or maybe buyers are just holding off until stock of the new John Cooper Works Convertible makes it’s way to the states?

May also marks the beginning of new leadership in North America, Thomas Felbermair began his role as Vice President of the Americas for the MINI division of BMW on May 1. Undoubtedly many are watching to see what kind of changes come with the new head.

 

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Mike Bober has been involved in many aspects of the MINI Community, including working with multiple national series racing teams. He currently owns his first MINI, an R53 "Ramsey", a R60 Countryman "Lauda", and a F56 "Stanton". Previously owned was an R59 Roadster "Winnie". -- Along with many other major MINI events, Mike recently completed his second coast-to-coast MINI Takes The States event.

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