The first round of voting is complete for the MINI #DefyLabels Contest! Voters have selected the 16 semi-finalists that MINI USA’s judges will select 4 finalists from.
Semi-Finalist entries (16) will be judged by an independent panel to determine four (4) finalists. All preliminary judging will be based on the following #defylabels criteria: originality/have chosen an unexpected path in life – 50%; perceived contribution to the community in an unexpected way – 30%; reputation/seen as creative, aspirational, etc. – 20%. In the event of a tie, tiebreaker will be based on the highest score for “originality.”
The four (4) finalist entries will be posted on MINI-DefyLabels.com on May 30, 2016 for consumer voting to determine a Grand Prize Winner from the Final Four. Voting will close on June 30, 2016.
The Grand Prize Winner will be announced live from MINI takes the States in Atlanta and posted to the contest site on July 9, 2016.
Congratulations to all of the semi-finalists! We invite you to comment below, or click on a finalist’s image to comment on why you are cheering for a particular nominee. We’ll update you when voting reopens for the finalists at the end of May! For more information about the contest see our original post http://thatminishow.com/2016/04/voting-begins-for-mini-usa-defylabels-contest/ or visit http://www.mini-defylabels.com
[NOTE: Unlike MINI’s flawed and highly discussed voting system, our galley of nominees displays in a random sequence so that no entries are stuck at the bottom of the page.]