Final Round – MINIUSA – Defy Labels Contest

The final round of voting has begun for the MINI USA Defy Labels Contest. The four finalists were chosen by judges from the 16-semi finalists based on the following criteria: originality/have chosen an unexpected path in life – 50%; perceived contribution to the community in an unexpected way – 30%; reputation/seen as creative, aspirational, etc. – 20%.

Each of the four finalists will have the opportunity to go to Atlanta, Georgia where this year’s MINI Takes The States trip will kick off on July 9, 2016. Finalist’s choosing to participate in MTTS are eligible for $4000 to cover expenses. Public voting for the grand prize winner closes on June 30, 2016, and the winner of a two-year MINI Clubman lease will be announced on July, 9th at the MTTS kick off.

The finalists (in random order) are:

For more information and to vote, visit



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Mike Bober has been involved in many aspects of the MINI Community, including working with multiple national series racing teams. He currently owns his first MINI, an R53 "Ramsey", a R60 Countryman "Lauda", and a F56 "Stanton". Previously owned was an R59 Roadster "Winnie". -- Along with many other major MINI events, Mike recently completed his second coast-to-coast MINI Takes The States event.

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