Voting is now open for the MINI USA #DefyLabels Contest where one luck winner will receive a two-year lease on a 2016 MINI Cooper Clubman.
The contest, based on MINI’s recent ad campaign featuring a Super Bowl spot full of the MINI family of celebrities and owners, began with a nomination round where entrants were chosen based on what made them stand out from a crowd, and defy the every day labels that have been placed on them. Now voting is live, and everyone is welcome to vote each day for their favorite nominees. Voting is open until May 8, 2016 to determine the 16 semifinalist whole will then be scrutinized by a panel of judges to choose the 4 finalist, and the grand prize winner!
Head on over to: http://www.mini-defylabels.com each day until voting closes to learn about the nominees, and to vote, or expand the image below to get a preview of all the contestants!