Voting Begins for MINI USA #DefyLabels Contest

Screen Shot 2016-04-11 at 12.15.14 AMVoting is now open for the MINI USA #DefyLabels Contest where one luck winner will receive a two-year lease on a 2016 MINI Cooper Clubman.

The contest, based on MINI’s recent ad campaign featuring a Super Bowl spot full of the  MINI family of celebrities and owners, began with a nomination round where entrants were chosen based on what made them stand out from a crowd, and defy the every day labels that have been placed on them. Now voting is live, and everyone is welcome to vote each day for their favorite nominees. Voting is open until May 8, 2016 to determine the 16 semifinalist whole will then be scrutinized by a panel of judges to choose the 4 finalist, and the grand prize winner!

Head on over to: each day until voting closes to learn about the nominees, and to vote, or expand the image below to get a preview of all the contestants!



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Mike Bober has been involved in many aspects of the MINI Community, including working with multiple national series racing teams. He currently owns his first MINI, an R53 "Ramsey", a R60 Countryman "Lauda", and a F56 "Stanton". Previously owned was an R59 Roadster "Winnie". -- Along with many other major MINI events, Mike recently completed his second coast-to-coast MINI Takes The States event.

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