MINI JCW Team Heads To California

MINI JCW Team Heads To California
The MINI JCW Team is loaded, and on its way to Mazda Raceway Laguna Seca for the third round of the 2016 IMSA Continental Tire SportsCar Challenge. With permission from the technical directors at IMSA, the three car, Brownsburg, IN team will now be running John Cooper Works upgraded brake calipers instead of the standard Cooper S package. This should... Read More

MINI JCW – Scariest Car I’ve Ever Driven – Business Insider

MINI JCW – Scariest Car I’ve Ever Driven – Business Insider
Business Insider’s transportation editor, Matthew DeBord has had the opportunity to drive a variety of vehicles. By variety, we’re talking about everything from the Miata to Ferraris. A bit of history into MINI’s racing heritage and the John Cooper Works name… a throughly enthusiastic impression for the powerhouse of the MINI line-up… and “Savage” as an overall descriptor. We think... Read More

2 MINIs Totaled

2 MINIs Totaled
Two late model MINIs (an R56 R53 and and F56) were severely damaged in Taiwan recently, and dashboard video footage was supplied a local new broadcast capturing the event. Unfortunately we do not have details, (Can anyone translate?) but it appears as if both vehicles involved may have been racing through a series of tunnels. At least one passenger was captured climbing... Read More

Qatar Success For MINI All4 Racing

Qatar Success For MINI All4 Racing
Round 3 of the FIA Cross Country World Cup is complete, and the three MINI entries faired excellently over the tough and challenge sand and stone stages of the Qatar desert. The #202 and #203 MINIs finished 2nd and 3rd on the podium, while the Portuguese X-raid team of Ricard and Manuel Porém finished a respectable 7th in the #205. Finishing in second overall... Read More

Rajah And Gottschalk Win Final Stage in Qatar

Rajah And Gottschalk Win Final Stage in Qatar
Even though it’s the team’s first season together with MINI All4 Racing, Yazeed Al Rajhi and co-driver Timo Gottschalk completed the last stage of the 2016 Sealine Cross Country Rally Qatar in first place, the third of seven events for this season’s FIA Cross Country World Cup. The pair completed the overall event in 2nd place, brining their X-raid Team MINI into the... Read More

Testing Underway at Donington

Testing Underway at Donington
MINI UK Ambassador and MINI Challenge Driver Charlie Butler-Henderson has been tweeting testing day at Donington Park where they’ll be racing this weekend. Great day testing today! Bring on the weekend! @MINIChallengeUK @MINIUK #ChallengeCBH #Champion #motorsport #Race pic.twitter.com/oBgTV40eQA — Charlie B-H #⃣1⃣ (@CharlieBH_) April 21, 2016 Testing today @DoningtonRacing ready for Round 1 of @MINIChallengeUK this weekend. #ChallengeCBH #motorsport #racing... Read More

“Chick Car” Success

“Chick Car” Success
Recently, at the Association of National Advertisers – Brand Activation Conference MINI USA’s Lee Nadler discussed the success of their recent “Defy Labels” campaign. With more than 20 pieces of advertising material, the brand’s mission was to get people to think differently about MINI its newest offering, the redesigned Clubman. As mentioned on chiefmarketer.com, the program brought overwhelming increases in social media mentions, and the... Read More